YapYapOK Free Classifieds
A good friend of mine recently told me that he had once received a post coitus of compliment of - "You are a miracle!"
Whilst delighted with this comment it fazed him as he wasn't quite sure which bit had earned him such high praise, particularly since it had been a particularly long and varied session. In his words " Its like changing your marketing 20 different ways and then faced with success your not sure what worked!"
Well not quite, the latter would be a bit of a disaster whilst the former was a one night stand and he will be a beautiful memory to the satisfied recipient - no of course he didn't go back, he had too much to live up to!
Our SEO campaign has been a combination of many techniques running concurrently. Since we SERPED fairly well in quite a short space of time I was loathe to anaylse the techniques I was implementing, prefering to drive myself crazy by doing everything recommend on blogs and articles. 60 hour weeks were the norm.
Since Google introduced Panda, we had slipped for Free Classifieds from the number 1 position to number 5 ( in Google.co.uk). I had been neglecting SEO so I was fairly convinced that I just needed to redo the same SEO as before.
How wrong, nothing I did worked. Not until I read an article for a quality linking strategy for Google Panda friendly SEO. I cannot believe how much the site SERP has improved. We have suffered penalties because of spinning article which still exist - apparently Google Panda can see them, boy it got clever.
The results of quality linking has now seen Free Classifieds at number 2, OK not quite at number 1 but I am working on 4 keywords so my effort is diluted. Having been there, it is really not making a difference to my hit rate. Free Ads is now on page 1 number 10. OK a few positions to climb to get to pole position but its been a tough one to work with. Its massively competitive and despite being lower on the page we are getting far more hits on the YapYapOK Classifieds site from searchers using this keyword then we are with the first.
In addition, whilst we are not actively seeking Google.com SERP, inevitably we are getting it. However I had not expected to feature on page 2 & 3 having just a few weeks ago not being on the first 100 pages for either keyword.
Our new keyword search terms are Ads & Classifieds. We are lagging a long way back but hopefully by using the quality link strategy I have previously blogged & implemented, we should start to dominate Google with all the competition.
So whilst I cursed the Panda - I now adore it - gone are the long days frantically working the world wide web. Gone are my Fiverr days, they don't have enough quality campaigns for a mature site. Yes I have to do it all myself but there is a lot less of it!
YapYapOK Free Ads - A competitive edge!