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YapYapOK New Server - 10/12/2011

Disruption due to server upgrade!

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YapYapOK Free Classifieds - Generate Cash - 9/5/2011

The Kids Are Back At School - Time to Replenish The Purse

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YapYapOK FREE CLASSIFIEDS -Twitter Feed Update - 9/1/2011

Twitter Update!

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YapYapOK Free Classifieds - Fraud Alert - 8/26/2011

Please use due diligence when responding to any Free Ads listing

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SEO Revisited

8/20/2011 11:51:30 AM

YapYapOK Free Classifieds

SEO is a continuos necessity on any website. Even when you have achieved the top spot a level of maintenance os required to keep you there. After all other proactive web marketeers are vying for position. The level of maintenance depends on your niche. The less niche your site is - the more maintenance. Age dependance in this arena cannot be relied upon.

YapYapOK Free Classifieds is currently in the middle of a large SEO campaign so SERP has dropped (normal) whilst Google assesses.

This includes :-
Article writing, spinning & submission
Link campaign - blogs, edu & gov
Blogging - via Bogger & YapYapOK Free Classifieds blog
Twitter
Social Sites
Meta data update

This is the basics of any SEO campaign. I am unsure which of these works best but it does work. Clearly each of these must use keyword anchor text to ensure that search engines associates the search term (keyword) with the Free Classifieds. We use Fiverr for most of the work although any analysis & meta data is best done internally.

So watch this space. I anticipate a rise which in turn leads to more website visitors on the YapYapOK Free Ads website.

YapYapOK Free Ads - setting the pace!

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Created on: 8/21/2011 10:50:37 AM

YapYapOK Free Classifieds

I often look to see where the YapYapOK Free Classifieds links are coming from.

Yesterday I noted that it had been listed in one of the top 10,000 .co.uk websites for 2011.  YapYapOK  is listed at number 2450.  We were also listed on a website for top UK Free Classifieds on an SEO expert blog - only 53 are listed.

Our SERP has increased as expected although we are still in the middle of SEO so we will bounce about for a little while until Google decides our new position.  Its interesting to see that we get a lot of adverts from SEO companies appearing on our website.  The reason for this is that as a Free Classifieds we get alot of exposure.  By appearing high in the search engines they can clearly see that the ads they place will be visible.  Additionally our page rank will give their site some importance and help boost the SERP for the website they are trying to promote.

I have been reading quite a bit about link indexing and was drawn to a blog regarding gmail.  The author explains that placing links in a gmail to another gmail account means automatic indexing.

I have done this and am currently awaiting results.  Comments on the blog suggest waiting just a few hours but this has not happened in our case.

However I will persevere and report back.  Should this succeed I will post a link to the site with all the instructions.

Another blog post suggests that any posts promoting links within a blog post should be a minimum of 500 words with a low keyword anchor density. I have read about keyword density many times in my SEO research.  It seems to me that it's unlikely that Google penalises excessive links but may disregards them.  To that end I continue to link since we have not been penalised and our SERP is excellent.

Tomorrow I will blog about some of the Free Ads that have appeared on the site.  I will use the title as anchor text to help point search results to the advert.

So if you want your ad featured - get posting.

YapYapOK Free Ads - listed as one of the UK Free Classifieds sites.

admin@yourstore.com

Created on: 8/22/2011 6:14:15 PM

YapYapOK Free Classifieds

As promised a blog about ads, here is a link to a rather well priced DVD   Nightmare Vacation 2  only £2.99  one of the latest Free Ads on YapYapOK.  My favourite is this one for Hot Air Balloon Flights.  Vouchers start at only £95.

Here is the description :-
" There's no better way to experience the Earth from above than on a hot air balloon ride with a bubbly toast to follow. The British School of Ballooning have flown over 80,000 very happy customers. The vouchers can be used at any of our 13 sites in the Home Counties adjacent to London. Our vouchers start at £95 and we offer morning, evening and weekend flights as well as VIP and Corporate flights so we can suit the needs of any situation. We offer a 5 star service from picking up the phone to leaving the launch site."

Our Twitter feed is bringing in loads of visitors to the site and are ad specific.  Ie once the ad is published and sent to Twitter with the link to the ad, then Twitter readers can access the advert direct knowing the title and price of the product offered.

Consequently all Free Classifieds not only get massive exposure but due to RSS feeds are put in front of their captive market.

This has had a huge effect on our visitors as well as creating a better sales rate for our advertisers.  Why not give us a try?

YapYapOK Free Classifieds - The Free Ads that Tweets - so you don't have to!!

admin@yourstore.com

Created on: 9/4/2011 11:33:12 AM

YapYapOK Free Ads

Please feel free to visit my blog at http://yapyapok.blogspot.com.

admin@yourstore.com

Created on: 9/9/2011 11:53:34 AM

YapYapOK Free Classifieds UK

Data analysis can be very dull but also incredibly addictive.  I spend a good proportion of my day visiting the stats to see what the keyword analysis and most popular pages.  Very often Ads posted on YapYapOK are returning results on page 1 Google often on pole position.  I can clearly see why many Free Ads utilise featured adverts with a paid inclusion since Ads on the home page return a significantly higher number of visits.  Unlike other Free Classifieds we do not have paid inclusion since all Ads appear on the home page as the newest on the site.

This gives each one the visibility it deserves.  The problem, IMHO, of features ads is that whilst they are noticed more quickly, very often someone searching for that item will continue looking in order to make a fair comparison and to get a better deal.  Featured classifieds are less likely to compete price wise since they have the advertising costs to swallow.  Having said all that I would be prepared to revisit this if that is what the consumer demanded.

Certainly YapYapOK Free Ads will continue to operate as it has been for the time being.  Since all ads appear on Twitter than they generally receive a higher number of visits due to the inbound linking structure appearing within the Tweet.  This also shows on the stats since we get about 20% of our traffic from Twitter as a consequence of the Twitter search and RSS.

Alexa too also shows very promising results with respect to the increase on time on site, average page visits per user as well as a huge decrease in bounce rate.  This illustrates that visitors do actually browse the site for bargains rather than just look for one specific item.  I have checked this data against other popular Classifieds UK sites and the pattern is the same.  This suggests that the public is tuning into classified advertising sites by navigating through the pages.

The advantage that YapYapOK has over many of the other sites is the prominent images.   This allows users to see at a glance if this is indeed the item they are looking for as well as drawing them in to tempting items.

We think that this is the equivalent of a featured advert but without the premium.

YapYapOK - A premium Free Classifieds UK - without the charges!